Let me tell your brand story the way it was meant to.

I’m Johann, a Content Creator & Social Media Specialist.

Content Creation

Boost your brand’s visibility with tailored content that enhances customer engagement and delivers measurable results. Leverage a variety of formats, including images, videos, and stories. From producing the content from zero to a finalised product, I customised your social media content to help your business stand out in a competitive market, ensuring long-term success.

    • Understand the Brand & Goals

      • I start by understanding your brand identity, tone, and business goals. Whether it's driving sales, building community, or growing awareness—clarity here shapes the creative direction.

    • Identify Your Audience

      • I analyze who you're speaking to—demographics, interests, online behaviors—so we create content that speaks to them, not just about you.

    • Audit & Research

      • I review your current content (what worked, what didn’t) and look at trends in your industry and competitors to spot content gaps or opportunities.

    • Content Pillars & Themes

      • Based on our strategy, I establish core themes (e.g. educational, behind-the-scenes, testimonials, lifestyle shots) that align with your goals and values.

    • Creative Brainstorming

      • I generate video and photo concepts (Mood boards) under each pillar, ensuring they’re scroll-stopping, on-brand, and suited for the platforms you use (e.g. Reels, TikTok, carousels, etc.).

    • Format & Planning

      • I plan content formats that match the message—short-form video for engagement, high-quality photos for brand trust, UGC-style for authenticity, etc.

    • Feedback Loop

      • I collaborate with you to refine the ideas, ensuring you’re aligned with the creative before production begins.

    • Pre-Production & Planning

      • I begin with a clear production plan based on approved concepts—this includes shot lists, scripts (if needed), moodboards, location planning, talent coordination, and setting timelines.

    • Platform-Optimized Strategy

      • Every shot is designed with the platform in mind—whether it's vertical video for Reels/TikTok or wide-angle photos for ads. The framing, pacing, and visual style are purpose-built for performance.

    • Shooting Day

      • On the shoot day, I direct and capture all planned content efficiently, ensuring we get high-quality footage and photography that aligns with your brand identity. I focus on both hero content and additional B-roll for flexibility.

    • Professional Equipment & Techniques

      • I use industry-standard equipment (cameras, lighting, sound) to ensure the content looks polished and professional—whether it's a cinematic video, lifestyle shoot, or studio-style product shots.

    • Client Collaboration On-Site

      • If you're present during the shoot, I keep you in the loop throughout the process, allowing space for live feedback and creative input as needed.

    • Backup & Delivery

      • All raw content is securely backed up. From here, we either move into the editing stage or hand off files if you're managing post-production.

    • Content Review & Selection

      • I start by reviewing all footage and images, selecting the strongest moments that align with the project goals, brand tone, and platform-specific requirements.

    • Editing for Impact

      • For video: I cut together dynamic, attention-grabbing edits optimized for each platform (Reels, TikTok, YouTube Shorts, etc.), focusing on pace, engagement, and storytelling.

      • For photo: I color-grade and retouch images to enhance visual appeal while staying true to your brand aesthetic—perfect for campaigns, ads, or organic content.

    • Branded Touches

      • I incorporate your brand fonts, logos, colors, and tone of voice to ensure consistency across all content—this may include motion graphics, subtitles, animations, or overlays for added impact.

    • Sound Design & Music (Video)

      • I add licensed music, clean audio, sound effects, and voiceovers where needed—ensuring the final product not only looks great but feels polished and professional or organic and authentic if that’s the desired approach.

    • Optimizing for Social

      • All content is exported in the right formats, ratios, and resolutions for their intended platforms (e.g. vertical 9:16 for stories and reels, 1:1 or 4:5 for feeds).

    • Feedback & Revisions

      • I share drafts with you for feedback, offering 1–2 rounds of revisions to fine-tune the final deliverables based on your preferences.

    • Final Delivery

      • Once approved, you receive the finished content in ready-to-post formats, along with optional thumbnail images or cutdowns if requested.

Strategic-Content Campaigns & Lead Generation Consulting

As a consultant, my role is to help you build a clear, actionable roadmap for using social media to grow your brand, generate leads, and connect with your ideal audience across your social media platforms.

    • Discovery & Business Alignment

    We begin with a deep dive into your brand, audience, goals, and existing content performance. Whether you're launching, scaling, or pivoting, this step ensures we align the strategy with your business model and growth targets.

    • Platform-Specific Strategy

    Each platform plays a unique role in your funnel. I develop custom strategies tailored to where your audience is most active and where your content will perform best.

    • Campaign Planning & Content Mapping

    We design a campaign structure built around your business goals—whether it’s product launches, events, or lead generation. This includes:

    • Content themes & pillars

    • Posting frequency & formats (reels, shorts, carousels, etc.)

    • CTA strategy & landing page guidance

    • Campaign timelines & KPIs

    • Lead Generation System Design

    I help you integrate social content with lead funnels using:

    • Optimized bio links & CTAs

    • Lead magnets (guides, offers, downloads)

    • Content that warms up audiences (testimonials, storytelling, education)

    • Guidance on retargeting & ad strategy for conversion

    • Content Coaching or Collaboration

    You choose how hands-on you'd like me to be:

    • Done-with-you (I guide your team)

    • Content review & refinement

    • Strategic check-ins (weekly or monthly)

    • Optional referrals for content creators or editors if needed

    • Performance Analysis & Iteration

    We track what’s working, what’s not, and adjust. You’ll receive ongoing insights and recommendations to refine your messaging, visuals, and lead flow.

  • 1:1 Strategy Intensive (Single Session)

    • 90-minute deep dive + custom strategy doc

    • Ideal for DIY brands & in-house teams

    Monthly Consulting (Ongoing Support)

    • 2x strategy calls per month (60 min)

    • Ongoing campaign & content support

    • Voice memo & email access between calls

    Lead Gen Campaign Build-Out (Project-Based)

    • 4-week sprint to build and launch a full lead-gen system

    • Includes funnel content, content strategy, and CTA mapping

  • Brands, entrepreneurs, and businesses ready to elevate their social media with clarity, consistency, and content that converts.

    Whether you're launching, scaling, or optimizing—this consulting service is built to help you grow with purpose.

Social Media Management

Maximize your brand’s impact with a dedicated social media strategist AKA me. I create platform-specific content calendars, analyze performance metrics, and provide data-driven insights to boost engagement and accelerate growth. Gain valuable audience feedback to make informed decisions that drive real brand success.

    • Strategy Alignment

      • I begin by understanding your business objectives, audience, and brand voice. Together, we define clear goals—whether it’s growth, engagement, traffic, or sales—to guide every action moving forward.

    • Platform-Specific Planning

      • Each platform has its strengths. I tailor content strategies that play to those:

        e.g

        • TikTok for viral reach and trends.

        • Instagram for visual storytelling and community building.

        • Facebook for brand awareness and advertising reach.

        • YouTube for longer-form video content and ads.

    • Content Calendar Creation

      • I develop a consistent, well-balanced content calendar with scheduled posts, stories, reels, and videos—mixing formats like tutorials, behind-the-scenes, user-generated content, and promotions to keep the feed dynamic and engaging.

    • Content Publishing & Optimization

      • I handle the upload process across platforms, ensuring optimal timing, captions, hashtags, and metadata to maximize visibility and engagement.

    • Community Management

      • I actively engage with your audience—replying to comments, messages, and fostering a sense of connection that helps build trust and loyalty over time.

    • Performance Tracking & Reporting

      • I monitor key metrics (engagement, reach, growth, click-through rates, etc.) and provide regular reports with insights and recommendations to keep optimizing the strategy.

    • Ad Management (Optional)

      • For clients running paid campaigns, I can also assist with ad setup, targeting, creative alignment, and ongoing optimization to boost reach and ROI.

  • 1. Starter Package – "Build Your Presence"

    Best for: New or small businesses looking to establish a consistent presence
    Includes:

    • Management of up to 2 platforms (e.g., Instagram + TikTok)

    • 8 custom posts per month (photos, reels, or videos) Light editing.

    • Captions, hashtags & scheduling

    • Basic community management (comment replies & DMs 2x/week)

    • Monthly performance report

    Ideal for brands just starting to build their voice and community online.

    2. Growth Package – "Engage & Expand"

    Best for: Growing brands ready to boost engagement and audience reach
    Includes:

    • Management of up to 2 platforms

    • 16–20 custom posts per month (mix of reels, carousels, stories, shorts, etc.) Light editing.

    • Strategic content calendar & platform optimization

    • Active community management (daily engagement)

    • Monthly analytics report with insights & recommendations

    • Trend-based content ideas.

    • 1 strategy call per month

    Perfect for brands seeking growth, consistency, and increased interaction.

    3. Premium Package – "Full-Scale Social Management"

    Best for: Established businesses or personal brands seeking a full-service, hands-off solution
    Includes:

    • Full management of 4 platforms e.g. (TikTok, Instagram, Facebook, YouTube)

    • 25+ high-quality posts/month (photos, reels, images, etc.)

    • End-to-end content production (planning, filming, editing)

    • Advanced community management (7-day engagement)

    • Paid ads strategy support (Meta & TikTok Ads)

    • Bi-weekly reporting + competitor insights

    • Monthly strategy sessions & trend forecasting

    • Project management

    A premium solution for brands looking to dominate their digital space with a complete content and engagement strategy.

Your social media glow-up

starts here.

Smarter strategies. Bigger impact.

[Content Creation] [Increase Brand Awareness] [Social Media Management] [Content Strategy]

About

JOZU (Johann Aranzalez) Sydney-based creative.

I am Johann, a Colombian-born photographer and cinematographer who has called Sydney home since 2016. In 2017 I started my journey into video marketing and social media content.  I made videos for brands, produced effective content for lead generation and brand recognition. I have spent the last eight years managing and growing social media accounts as a content creator and social media strategist.

My efforts have resulted in millions of followers for the brand Kerwin Rae, reaching nearly a billion people and generating close to a billion views. A brand’s social media growth, brand exposure, and content creation are my expertise—I know what content resonates best with your niche audience and how to drive impact.

Let’s work together

Interested in working together? Fill out the following info and I will be in touch shortly! Looking forward to help you.